west o, saturday, 3.31.12
Caption contest. No wait… Better Bus Bench Ad contest. In the advertising industry, people refer to ads you make for yourself when you have no paying advertisers as house ads. And the bench above features one such “house ad.” Sometimes people refer to PSAs as house ads too, even though they are PSAs.
Now, I’m sure you, the smart Oakland blog reader, can come up with a better ad. Examples:
- Don’t sit here. Moving targets are harder to hit than stationary ones.
- Sit here. Moving targets are more tempting to hit than stationary ones.
- Green is clean.
- I don’t have to bother hunting for a parking spot.
- Why pay for parking?
- Sightsee and peoplewatch in Oakland. Only $2.10.
- Save on gas, buy more greens. [whatever that means for you]
Until the death of online advertising commences, I don’t see bus bench ad agencies getting much business. Since I foresee that happening someday, now would be a good time to get into the bus bench ad business for pennies on the dollar. Except…for the years of cleaning and repainting the benches while you wait.
On the other hand, this is a HUGE missed branding opportunity for AC Transit. Are you guys asleep at the wheel?? Oddly, I’ve never once seen an AC Transit advertisement for itself a la SF MUNI or LA METRO. Maybe the bus bench is the real life equivalent of the468x60 digital banner ad, and no one designs for it anymore…
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On another note, some people recently started publishing awesome photo and transcribed audio interviews taken throughout Oakland. Let’s meet our neighbors, including Gregory and Bird. Thanks Sati and Saskia!
Now show me your engaging house ad concept. Hey DTO510 and Gene and 38th Notes…
Posted in Environment O, ReDevelopment/Land Use, Transport
Tagged ac transit, ac transit outdoor, advertising, art, billboards, branding, bus bench, bus transit, cbs outdoor, civic amenities, community amenities, graffiti, house ads, marketing, oakland, ospotting, ospottingo, out the door, photography, photos, public space, reframing, sales, spray paint, status, titan outdoor
Seems a small minority of people aren’t Art Murmur fans. Don’t they know they are supposed to love all the things Lanesplitter? Could be a disaffected former fan I suppose… who knows.
Proper grammar and spelling would have been F “the” Art Murmur, not “Murmer.”
Not sure what the tagger was getting at in #2. Phony Judaism? Phone Israel?
There’s some more at Bibliomania if I get off my ass soon, might record it too.
As far as positive views on the murmur, check out Becks and Gene‘s photos.
Would be more interesting to see an art gallery by the disaffected people called Art Murder but I don’t foresee that happening. I do like the wrinkled forehead egghead tagging on freeways…
Just FYI, everyone probably already knows this who cares, but OPD’s web listings of who the current PSO and NSC staff are for each beat is outdated and wrong. Just call the numbers on their page and you’ll be told the correct info.
Current PSO: Marcus Campos (listed incorrectly as Albert Smith)
Current NSC: Michael Sze (listed incorrectly as Monique Tsang)
Monthly NCPC Meeting: 2nd Wednesdays, 6pm, City Hall Hearing Room 3
Monique says the department is aware that it needs to update its website. This problem has existed as early as 2007-08, when I let PSO Everett in my old hood know that the site listed someone else as our PSO. (Maybe the PSOs are shifted around the city too frequently for IT to keep track?)
Current issues at athe NCPC meeting which is prioritized for the PSO, per my conversation today with Michael Sze:
- Prostitution on Jefferson bt 8th and 15th streets
- Robberies at Broadway on both sides of 14th street
- Graffiti around 15th~17th streets
Next meeting of the Uptown NCPC is next Wednesday the 11th.
Make sure to hit up Crimespotting.org for their new and improved crime incident maps.
NCPC: neighborhood crime prevention council. the city has a bunch of these, administrated by city staff (NSC)
NSC: coordinator for local NCPCs
PSO: problem solving officer – a veteran OPD officer assigned to work on quality of life problems in a particular beat of Oakland; not the same as a “walking officer.”
Walking Officer: an OPD officer assigned to walk in and get to know business owners, residents and others in a particular neighborhood, ie Temescal or Rockridge. Acts as publicly funded mall cop for a business district, but better.
Beat: A sub-division of Oakland which is patrolled by our police department, under a larger “area command.” Oakland is still(?) under former Police Chief Wayne Tucker’s “geographic policing” management style.
Posted in Crime & Punishment
Tagged beat, bway, crime, graffiti, jefferson, ncpc, nsc, police, prostitution, robbery, uptown